Description

“L’huile Lesieur, huile de table” — Leonetto Cappiello, 1930

This 1930 poster by Leonetto Cappiello advertises Lesieur table oil. Cappiello, known as the father of modern advertising, created striking visual compositions that revolutionized commercial art. His work for Lesieur showcases his signature bold style and effective use of imagery to promote everyday products.

Leonetto Cappiello’s posters from the 1920s and 1930s played a pivotal role in establishing advertising as an art form. His designs for food products like Lesieur oil combined artistic merit with commercial effectiveness, making them highly collectible today.

Digitally restored by an artist (wear removed, colours refreshed, vintage character retained). Copyright: Personal use only — no resale or redistribution.

Download includes 5 high-resolution JPEG files: 4×5 (up to 40×50cm) · 3×4 (up to 18×24″) · 2×3 (up to 24×36″) · International (A5–A1, 50×70cm) · 11×14″

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