Description

“Sports d’Hiver au Col de Voza par Saint-Gervais — Chemin de Fer du Mont-Blanc” — Roger Broders, 1930

This striking 1930 poster by Roger Broders promotes winter sports at the Col de Voza, accessible via the Mont Blanc tramway railway from Saint-Gervais. Broders captures the thrill of Alpine skiing with his signature bold compositions, depicting elegant skiers against the dramatic backdrop of the Mont Blanc massif.

The Mont Blanc tramway, completed in the early 20th century, opened the French Alps to winter tourism, and Broders’ poster was commissioned to attract visitors to this newly accessible Alpine playground. His masterful use of colour and simplified forms epitomises the Art Deco aesthetic that defined French travel advertising in the interwar years.

Digitally restored by an artist (wear removed, colours refreshed, vintage character retained). Copyright: Personal use only — no resale or redistribution.

Download includes 5 high-resolution JPEG files: 4×5 (up to 40×50cm) · 3×4 (up to 18×24″) · 2×3 (up to 24×36″) · International (A5–A1, 50×70cm) · 11×14″

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