Description

Persil – Alberto Bianchi (1930–1935) | Vintage Laundry Advertising Poster

Between 1930 and 1935, Alberto Bianchi — one of the most accomplished Italian commercial artists of the interwar period — created this vibrant advertising poster for Persil, the laundry detergent that had been transforming washing habits across Europe since its launch in 1907. Bianchi’s characteristic warmth, graphic confidence, and ability to communicate domestic pleasure and cleanliness with genuine charm are all fully in evidence here — a poster that sells not just a product but a feeling.

Persil — A Century of Washing Whites Whiter

Persil was launched in Germany in 1907 by Henkel, taking its name from two of its active ingredients — sodium perborate (Per) and sodium silicate (Sil). It was one of the first self-activating laundry detergents — a genuine revolution in domestic cleaning — and its rapid spread across European markets in the following decades made it one of the most recognised household brand names on the continent. By the time Bianchi created this poster in the early 1930s, Persil was already a fixture in Italian, French, and British homes, its cheerful, confident advertising a constant presence in the domestic visual landscape.

Alberto Bianchi and Italian Commercial Art

Alberto Bianchi (active 1910s–1940s) was one of the most versatile and prolific Italian commercial illustrators of his generation, his work spanning advertising posters, magazine illustration, and packaging design with equal facility. His domestic and food advertising is particularly celebrated for its warmth and human appeal — qualities that made him a natural choice for household product brands seeking to communicate comfort, cleanliness, and domestic pleasure to the Italian consumer market.

Digitally Restored for Modern Display

Digitally restored by an artist — wear removed, colours refreshed, vintage character retained. A wonderful piece for lovers of domestic history, Italian Art Deco design, and the cheerful graphic culture of 1930s household advertising.

Copyright: Personal use only — no resale or redistribution.

Download includes 5 high-resolution JPEG files:
4×5 ratio — prints at 4×5″ up to 40×50cm
3×4 ratio — prints at 6×8″ up to 18×24″
2×3 ratio — prints at 4×6″ up to 24×36″
International sizes — A5 to A1, 5×7″, 50×70cm
11×14″
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