Description

Birra Wuhrer Brescia – Leonetto Cappiello (1923)

In 1923, Leonetto Cappiello turned his extraordinary graphic gifts to the advertising of Birra Wuhrer — the brewery established in Brescia in 1829 that had grown by the early twentieth century into one of northern Italy’s most celebrated beer producers. The result is a poster of characteristic Cappiello brilliance: a single vivid image, instantly readable, charged with energy and wit, and impossible to forget.

Leonetto Cappiello — The Father of Modern Advertising

Leonetto Cappiello (1875–1942) was born in Livorno and trained as a caricaturist before relocating to Paris, where he transformed the art of the advertising poster. Where his predecessors cluttered their designs with text and complexity, Cappiello stripped everything back to a single unforgettable image isolated against a flat, saturated background — a revolution in commercial art whose influence is still felt today. His posters for Campari, Bouillon Kub, Chocolat Klaus, and dozens of other brands set a standard that defined the medium for generations.

Birra Wuhrer — A Brescia Institution

Founded in 1829 by the Austrian entrepreneur Peter Wuhrer, the Birra Wuhrer brewery in Brescia became one of the most important brewing operations in northern Italy, its lager-style beers reflecting the central European traditions of its founder while adapting to the tastes of the Italian market. By 1923, Wuhrer was a well-established brand with a loyal following across Lombardy — a client entirely worthy of the finest commercial artist in Europe.

A Digitally Restored Classic for Your Walls

Digitally restored by an artist — wear removed, colours refreshed, vintage character retained. A wonderful piece for lovers of Italian brewing history, Art Deco graphic design, and the kitchen or bar wall that deserves something genuinely special.

Copyright: Personal use only — no resale or redistribution.

Download includes 5 high-resolution JPEG files:
4×5 ratio — prints at 4×5″ up to 40×50cm
3×4 ratio — prints at 6×8″ up to 18×24″
2×3 ratio — prints at 4×6″ up to 24×36″
International sizes — A5 to A1, 5×7″, 50×70cm
11×14″
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